We’ve Moved

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Today’s an exciting day for Yeboans as we start the next stage of Yebo life in our new office. We have been warmly welcomed by the Scott Bader Innovation Centre in Wollaston, surrounded by beautiful grounds and views we know this is going to be a creatively inspiring location for us.   Thanks to all Yebo clients for choosing to…

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#Iwantoneofthose

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Product placement is becoming an increasingly popular way to promote and raise awareness of a brands product, particularly as we all watch fewer TV ads and like to live the lives of the celebrities we see using them. Take James Bond, the 007 Agent with his vodka martini (shaken not stirred) but then in Skyfall…

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Marketing Cinema Style

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Do you remember when you went to the cinema and saw a few trailers, maybe 2 or 3 before the main film? Today, you sit through approximately 20 minutes of adverts and trailers! So what’s changed? On a recent visit to the cinema there we saw adverts for Malteasers, Coca-Cola, E4 TV programs and Freederm…

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Be careful what you wish for!

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We’ve all been there, Christmas morning excitedly opening a present, and there it is – something you’ll never use, wear or eat! How tricky is this situation; you need a BAFTA to deliver a genuine sounding ‘Thank You’ and do you really dare to wear it the next time you’re in their company so they…

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Who likes ecards?

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The giving and receiving of Christmas cards is a lovely tradition, but the way we do it has changed quite significantly over the last few years, namely the rise in popularity of the ecard. So does this change in delivery method change the sentiment of sending a card? We think it does when you consider…

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Children- an advertisers dream

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Now we hate to say this but as of today it’s only 45 days till Christmas! No doubt the kids have a long Christmas wish list, and we’re interested in what’s on it? There’s the Star Wars Bobbleheads, the Disney Palace Pets, the Moshi Monsters Gumball Machine and the Remote Controlled Minion Stuart – we…

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It’s all about memorability

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We love to give credit to the genius marketing campaigns out there, some genius for their pure creativity and uniqueness, others for being just a little bit annoying! So what makes it irritating? Often it’s the jingle – the catchy piece of music you just can’t get out of your head! Think of all those…

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Emotional Appeal

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We’re sure you all saw our lovely Katie on our Facebook page this week and since she’s picked up her own following we thought we’d look at the marketing power of emotional appeal. According to the businessdictionary.com the definition of emotional appeal is a “promotional activity aimed at highlighting emotional factors (such as looks, status, value,…

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The Value of Logo’s

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To keep in line with our logo theme on Facebook, we’ve looked at the key colours of different well-known logos and what values their choice of colour represents. Because colour provokes emotion, many believe that the colour of a logo makes a huge difference to the perception you have of the brand. Does your logo…

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The Triple Bottom Line

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Let’s think logically – is it physically possible to have a triple bottom line? Surely it’s just one bottom line with two lines above it? We’re going to leave that one to the physics geniuses, but in the marketing world it represents sustainable, societal and ethical marketing orientations. It consists of focusing on equity, the…

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My internship at Yebo Marketing & Design

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When Hannah said she’d like to write something for our blog about her work experience with us, I knew this could go one of two ways! Thankfully, it went the right way and we’re delighted that her time with us was mutually enjoyable and rewarding…have a read, in Hannah’s words: “I’ve just finished my first…

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Take care of your brand

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First impressions of a brand can be taken from any encounter; seeing the logo, the customer service experience, the location, the celebrity endorsements, the sponsors, the promotional material and social media, therefore it is of vital importance that it is consistent with the brand guidelines. So what are brand guidelines? Brand guidelines define how a…

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A simple definition of marketing

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DIRECT MARKETING: You see a gorgeous girl or boy at a party. You go up to them and say, “I am very rich, will you marry me?” ADVERTISING: You’re at a party with a load of friends and see a gorgeous girl or boy. One of your friends goes over and whilst pointing at you says,…

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