Your business card is often your first impression.
Much of what we do in business today is digital – emails, meetings, networking. So hail the business card, one thing that digital will not fully replace anytime soon. Here are 5 reasons why Yebo Design and Marketing believe your business card deserves a lot of attention:
1. It’s more genuine than online networking
Sending contact information via text or email is convenient but also impersonal. Engaging in eye contact and actual conversation is how real relationships begin.
2. They are the most effective direct marketing tools.
Email marketing, SEO and paid media all do a great job of attracting leads and prospects, but an in-person meeting sealed with a handshake along with a business card exchange is more effective. Always keep some business cards in your pocket, wallet, bag etc so you’re always prepared.
3. A business card is the first impression of your brand
A memorable business card does a lot more than just pass on an email address or phone number. Business cards with great design, made of different materials such as metal or a different shape will be a great conversation starter. Yes, they might cost more — but we suggest investing in your business cards and holding off on the table football or espresso machine int he staff room!
4. Creative business cards get shared — continuing to market for you
If you hand over a creative business card that makes a great impression that person is likely to show it to other people — almost like business card viral marketing!
5. Business cards show you are prepared.
Don’t fall into the trap of hastily writing your contact information on a napkin or breaking a conversation to add a contact to your phone – showing that you are prepared at all times is a great indicator that you are professional and organised.
We love the business cards we’ve just done for our clients, Saxby’s Cider, also a great ‘welcome to your new job’ card for Freddie Groome – a good contact to take note of if you fancy enjoying some traditional cider made with love in Northamptonshire – in advance of you meeting him and getting one of his lovely cards, here’s his number 07805 707605. And if you want some of your own business cards – then contact us right here!