Posts Categorized: Marketing

We’ve Moved

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Today’s an exciting day for Yeboans as we start the next stage of Yebo life in our new office. We have been warmly welcomed by the Scott Bader Innovation Centre in Wollaston, surrounded by beautiful grounds and views we know this is going to be a creatively inspiring location for us.   Thanks to all Yebo clients for choosing to…

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Elavon dine out on a new stand

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Having had their first taste of events this year at the E-commerce Expo show last week,  Elavon were excited to move on to the main event at The Restaurant Show, Olympia. Not just about food and drink, this show thinks about the tools and services needed by the hospitality industry too, taking payments being a pretty essential one!…

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Make first impressions count

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Your business card is often your first impression. Much of what we do in business today is digital – emails, meetings, networking. So hail the business card, one thing that digital will not fully replace anytime soon. Here are 5 reasons why Yebo Design and Marketing believe your business card deserves a lot of attention: 1. It’s…

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Autumn? No, it’s Events season!

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We know it sounds obvious, but making your customers aware that you exist is essential to your success. So when you consider where your customers are and how you can meet them it’s no surprise that many businesses join the events circuit – an ideal opportunity to physically meet a lot of potential customers, all…

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Stand out for the right reasons

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The start of 2016 has a seen a flurry of events and exhibitions for Elavon to take their place as card payment industry leaders.  Typically hectic, events attract masses of people who are all potential customers. Businesses have a fleeting chance to catch their eye and entice them to their stand. Here are our thoughts on…

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#Iwantoneofthose

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Product placement is becoming an increasingly popular way to promote and raise awareness of a brands product, particularly as we all watch fewer TV ads and like to live the lives of the celebrities we see using them. Take James Bond, the 007 Agent with his vodka martini (shaken not stirred) but then in Skyfall…

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Companies had first profile pics too!

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We’re loving the trend to share your first ever Facebook profile pic. The smart marketers at Innocent were the first to jump on the trend by posting this funny post of ‘how young they looked back in the day’. And it got us thinking how many other companies would be able to show an old…

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Marketing Cinema Style

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Do you remember when you went to the cinema and saw a few trailers, maybe 2 or 3 before the main film? Today, you sit through approximately 20 minutes of adverts and trailers! So what’s changed? On a recent visit to the cinema there we saw adverts for Malteasers, Coca-Cola, E4 TV programs and Freederm…

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Be careful what you wish for!

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We’ve all been there, Christmas morning excitedly opening a present, and there it is – something you’ll never use, wear or eat! How tricky is this situation; you need a BAFTA to deliver a genuine sounding ‘Thank You’ and do you really dare to wear it the next time you’re in their company so they…

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Who likes ecards?

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The giving and receiving of Christmas cards is a lovely tradition, but the way we do it has changed quite significantly over the last few years, namely the rise in popularity of the ecard. So does this change in delivery method change the sentiment of sending a card? We think it does when you consider…

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Children- an advertisers dream

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Now we hate to say this but as of today it’s only 45 days till Christmas! No doubt the kids have a long Christmas wish list, and we’re interested in what’s on it? There’s the Star Wars Bobbleheads, the Disney Palace Pets, the Moshi Monsters Gumball Machine and the Remote Controlled Minion Stuart – we…

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It’s all about memorability

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We love to give credit to the genius marketing campaigns out there, some genius for their pure creativity and uniqueness, others for being just a little bit annoying! So what makes it irritating? Often it’s the jingle – the catchy piece of music you just can’t get out of your head! Think of all those…

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Emotional Appeal

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We’re sure you all saw our lovely Katie on our Facebook page this week and since she’s picked up her own following we thought we’d look at the marketing power of emotional appeal. According to the businessdictionary.com the definition of emotional appeal is a “promotional activity aimed at highlighting emotional factors (such as looks, status, value,…

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The Value of Logo’s

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To keep in line with our logo theme on Facebook, we’ve looked at the key colours of different well-known logos and what values their choice of colour represents. Because colour provokes emotion, many believe that the colour of a logo makes a huge difference to the perception you have of the brand. Does your logo…

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The Triple Bottom Line

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Let’s think logically – is it physically possible to have a triple bottom line? Surely it’s just one bottom line with two lines above it? We’re going to leave that one to the physics geniuses, but in the marketing world it represents sustainable, societal and ethical marketing orientations. It consists of focusing on equity, the…

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The Right Signs

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If you run or are planning to start a business, an important consideration is how you plan to use signage. A creative, eye catching sign can help your business stand out from the competition. We believe customers are more likely to purchase from a business they have already heard of, so a sign can help plant the seed for…

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Take care of your brand

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First impressions of a brand can be taken from any encounter; seeing the logo, the customer service experience, the location, the celebrity endorsements, the sponsors, the promotional material and social media, therefore it is of vital importance that it is consistent with the brand guidelines. So what are brand guidelines? Brand guidelines define how a…

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