Companies had first profile pics too!


We’re loving the trend to share your first ever Facebook profile pic. The smart marketers at Innocent were the first to jump on the trend by posting this funny post of ‘how young they looked back in the day’. And it got us thinking how many other companies would be able to show an old logo profile pic that has changed over time and looks quite different today? Here’s a few that we’ve looked at; all of these logos were changed last year. If you’re wondering what changed in the Google logo – apparently the lower case G and L of the Google logo have been moved ever so slightly to the right?!

Why don’t you share your favourite brand improvement with us to add to the collection? Or is it time for you to change your logo? Lucky for you that is one of our specialities! Contact us at