Angus and Flo

The Brief…

Imagine the lush green fields of Northern Ireland with a majestic herd of Angus cattle grazing happily. This is the family farming business of our clients Angus and Flo who having successfully bred their herd wanted to launch a beef direct online business. A brilliant brief for us, the whole shebang – from name generation to getting branded beef boxes delivered to customers’ doors.

Yebo in action…

We worked with our clients, Allister and Flo Mitchell, to understand their objectives and values, and then translated them into consumer motivations to want to buy an Angus and Flo beef box. You’ll have already worked out the rationale of the name, and the rustic earthy brand style reflects the traditional and natural rearing processes adopted by Angus and Flo.

The results…

Up and running since summer Angus and Flo have achieved an integrated (omni-channel if your fussed with latest buzz words!!) launch campaign that strongly delivers their brand style and product messaging, to quickly build recognition and memorability among their prospect customers. In the meantime, go ahead an order a beef box at www.angusandflo.co.uk, the beef is truly succulent and worth every penny!