To re-launch the brand following a refit of their beauty room, to introduce a new look and feel for the brand that could be accented throughout the décor and uniform.
Yebo in Action
A brand identity that perfectly captures the relaxation and beauty treatments available with Beauty Abound. The new house style was successfully applied across all collateral, such as business cards and treatment menu, as well as embroidered on to uniforms.
As a small independent business, Beauty Abound’s new brand added a freshness to their offering that attracted new business and the loyalty of existing clients, despite the challenges from the recession.