Citrus Training

Marketing Strategy, Brand Identity and Eshots

The Brief

To set the marketing strategy for the business in order to achieve business growth, recommending the right channels and activities to deliver goals.

Yebo in Action

The brand identity and values were created to provide direction and confidence to Citrus as a brand and as a business, which culminated in a proposal of how the brand should look – a step further than we were requested to go, but appreciated and now being implemented.

The Results

Being respectful to business objectives and budget we are working on a staged implementation of activities with Citrus, initially implementing an e-shot strategy that is delivering a net return on investment of circa 670%!!