Impact Recruitment Services

Branding & Marketing Strategy

The Brief

A leading and very successful recruitment agency in Northamptonshire, Impact first worked with Nicky 3 years ago pre Yebo, on their rebrand, website and marketing strategy.  Ongoing with Yebo, the brief is to ensure that Impact consistently deliver against their brand identity and values whilst achieving business growth in financial performance.

Yebo in Action

Yebo’s flexible service means our projects are varied, from social media, award entries, surveys and research to blogging, website and pitch PR and presentations.

The Results

Since working together, Impact have enjoyed great business success despite the economic downturn. Following their rebrand, they quickly enjoyed a 13% increase in marketing share and new business growth of almost 20%. Currently around 30% of Impact’s new business comes from social media activities.  From a marketing activity perspective, website traffic is up by 56% with an average eshot open rate of 25%.