Scruffs Workwear New Zealand

The Brief…

Born on the building site, Scruffs is an innovative and stylish safety work wear and footwear brand that tradesmen really want to wear. Already a successful enterprise in the UK, our client had the opportunity to take the brand and launch it in New Zealand.

Yebo in action…

From initial idea to launch we worked with Scruffs to adapt the UK brand styling for use in the New Zealand market. Our excellent working relationship meant we have been involved every step of the way which resulted in a high-impact and revolutionary launch, including new ecommerce website, launch collateral, social media development and ongoing digital strategy.

The results…

We write this in the month of launch so watch this space…or probably more interesting to go take a look at their website scruffs.co.nz