DIRECT MARKETING: You see a gorgeous girl or boy at a party. You go up to them and say, “I am very rich, will you marry me?”
ADVERTISING: You’re at a party with a load of friends and see a gorgeous girl or boy. One of your friends goes over and whilst pointing at you says, “My friend is very rich, will you marry him/her?”
Subtle difference, but hits the nail on the head!
Enjoy the weekend everyone!