Posts Tagged: Marketing

We’ve Moved

IMG_2975

Today’s an exciting day for Yeboans as we start the next stage of Yebo life in our new office. We have been warmly welcomed by the Scott Bader Innovation Centre in Wollaston, surrounded by beautiful grounds and views we know this is going to be a creatively inspiring location for us.   Thanks to all Yebo clients for choosing to…

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Marketing Cinema Style

Freederm_goose

Do you remember when you went to the cinema and saw a few trailers, maybe 2 or 3 before the main film? Today, you sit through approximately 20 minutes of adverts and trailers! So what’s changed? On a recent visit to the cinema there we saw adverts for Malteasers, Coca-Cola, E4 TV programs and Freederm…

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It’s all about memorability

Memorable-ads

We love to give credit to the genius marketing campaigns out there, some genius for their pure creativity and uniqueness, others for being just a little bit annoying! So what makes it irritating? Often it’s the jingle – the catchy piece of music you just can’t get out of your head! Think of all those…

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My internship at Yebo Marketing & Design

Intern

When Hannah said she’d like to write something for our blog about her work experience with us, I knew this could go one of two ways! Thankfully, it went the right way and we’re delighted that her time with us was mutually enjoyable and rewarding…have a read, in Hannah’s words: “I’ve just finished my first…

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Take care of your brand

Yebo-About-us-banner

First impressions of a brand can be taken from any encounter; seeing the logo, the customer service experience, the location, the celebrity endorsements, the sponsors, the promotional material and social media, therefore it is of vital importance that it is consistent with the brand guidelines. So what are brand guidelines? Brand guidelines define how a…

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A simple definition of marketing

Disco

DIRECT MARKETING: You see a gorgeous girl or boy at a party. You go up to them and say, “I am very rich, will you marry me?” ADVERTISING: You’re at a party with a load of friends and see a gorgeous girl or boy. One of your friends goes over and whilst pointing at you says,…

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Earn loyalty the intelligent way

Loyalty_marketing

Every single customer is different but do you treat them differently?  This is the Holy Grail of many marketers and businesses, but it can be achieved where it really matters.  Almost 78% of the retailers recently surveyed by the Economist Intelligence Unit said they had seen a positive economic return from their investments in strategic…

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The rising popularity of mobile

mcommerce

Christmas time is good time to track consumers channel preferences and Christmas 2013 showed some staggering results. There was double-digit growth for shopping via desktop computer, smartphones and tablets. In fact sales via smartphones increased by a massive 94% in the UK. 8 This reflects the increasing appetite among consumers for mcommerce; they want the convenience…

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